Patient Engagement
We know how to engage patients
To engage patients, you need to create recruitment advertising with relevant messages. We develop targeted local recruiting campaigns and tactics that are tailored to what we know about how patients prefer to engage. Our in-house marketing operations team includes more than 100 specialists who fine tune the messaging and creative specifically targeted at the patient profile.
More than 100 digital and traditional marketing experts creating your campaigns
Getting to know our principal investigators
Maximizing results with the marketing mix
We use hundreds of media channels to target patients we’ve already modeled as well as “lookalikes” that match the patient profile. From our experience, we know that patients respond differently to messaging, visual imagery and media type, so we select only the appropriate marketing channels for a specific patient population. We continuously track and analyze campaign performance as well as pre-screening data and adjust the marketing mix in real time. This continuous optimization streamlines processes, improving speed and accuracy of delivery of your patients.
Insight that gets attention
Patient First: Enhancing Strategies for Effective Patient Engagement, Recruitment and Diversity in Clinical Trial
Discover how site and patient-first strategies drive successful patient recruitment and foster diversity in clinical trials
